NewMedia

Paradigm Shift

1. The one-to-one, or interpersonal medium
   speech
   postal letter
   telephone call
   -reciprocal and individual control of content
   -communications degrades into cacophony with large numbers
2. The one-to-many, or mass medium
   theater
   books, newspapers
   movies
   webcasting.
   -originator maintains complete control over that content and/or audience
   -same content goes to all recipients
3. The many-to-many, or new medium
   social networks
   multiplayer games
   peer-to-peer filesharing
   place-based mobile apps
   -individualized information can be delivered to many people
   -recipients share reciprocal control over the form/content